Malaysia SEO - SEO Good Keywords

What keywords should you use? Think about what your prospective customers type in when they are looking for you. “Try to think from a user’s perspective,” says Jeff McPherson, director of client services for SilverTech, an interactive marketing firm in Manchester, N.H. “You may sell hats, but your customers may call them caps, lids, or fedoras.” If you’re not sure, ask your clients how they got to your site.

When you have a good set of keywords, put them into the URLs, page titles, and content of your Web pages. “There are lots of little tricks to this,” says McPherson. “For example, the most effective page titles are about 75 characters long and include the most important keywords at the beginning. On each page, keywords and phrases should represent 2% to 3% of the total content.” Don’t overdo the use of key search terms, however. “If a search engine’s algorithms interpret your site as a keyword hog, it will pass it by,” Leff notes.

Next, you’ll want to link your site to other sites, which will both increase traffic overall to your site and boost your search engine rankings, since the search engines pick up on the number of times people link to and from your site and rank you higher accordingly. So do things like listing your site with online business directories, even if you think no one will find you through them. “Those links may not produce any direct leads, but they could bump you up in the search engine rankings, especially if they are popular or highly visited sources,” McPherson says.

You should also formally submit your site to the major search engines, which allows them to index it. Include at least Yahoo (YHOO), Google, and MSN (MSFT), Leff suggests, but don’t necessarily limit it to those three. People searching the Internet don’t all use the same search engines. “Research shows that older audiences still like AOL (TWX) and professional audiences tend to like MSN and Google, while younger audiences often like Yahoo. Only about one-third of users use one search engine consistently,” McPherson says. Knowing your audience will help you decide which search engines to optimize for. Go to their home pages and search “how do I submit my site?” to get easy instructions.

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