Malaysia Top 10 - SEO No For Flash

Use plenty of text on your site, even in your drop-down menus, your headers, and your footers on each page. Text is what the search engine crawlers are looking for. Text within Flash-based components won’t help, however. “This text is not accessible to the search engine site crawlers, and will not get picked up. Flash looks great, but it won’t help boost your search rankings,” Leff says.

Search engine optimization is technical and can be time-consuming, since the major search engines are constantly changing their methodology to stay ahead of competitors. That means you have to keep jockeying for position so your site gets noticed. You can hire a professional to keep your site optimized (BusinessWeek, 7/6/06), do it yourself, or contract with an Internet-savvy student looking for part-time work



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